Roll up, roll up to the Magical Memory Tour



Take part in a scientific study about memory. Your memories about the Beatles can help us learn more about how the brain functions and the way we relate to our memories. Join us on the Magical Memory Tour to tell us your own memories and view other people's.

Interested in the results? Join us at the BA Festival of Science in the European Capital of Culture, Liverpool (6 to 11 September) to find out more.

Magical Memory Tour is a collaboration between the British Association for the Advancement of Science (the BA), and Professor Martin A. Conway and Dr Catriona Morrison of the Leeds Memory Group, Institute of Psychological Sciences at the University of Leeds. With support from Dana Alliance for the Brain Initiatives and the Economic and Social Sciences Research Council (ESRC) along with the world’s only permanent Beatles-themed attraction, the Beatles Story.

http://www.magicalmemorytour.com/

Hear scientist, Martin Conway tak about the Magical Memory Tour on the BBC Horizon website.